final frontier space…
It’s also a land full of floating metallic objects that orbit the planet and transmit signals to our devices. One of these floating metal objects is a satellite designed to push radio programming to our receivers. The only brand on the market in the US is Sirius XM Satellite Radio.
Satellite radio is packed with hundreds of stations with programs that vary from hits to obscure hits. Talking about programming from conservative viewpoints to home design tips to Howard Stern. It is basically a medium that offers something for everyone. This is one of the reasons why it is a very popular choice for satellite radio advertising.
A common misconception about the medium is that it is “commercial free”. While the music stations remain free of any satellite radio advertisements, the talk stations do not. They have as many commercial breaks per hour as any talk show on AM or FM radio. Offers that offer quite a variety of advertising options and provide advertisers with a way to target audiences with specific interests.
What is the cost of advertising on satellite radio? The answer to this question will vary depending on which station you want to advertise on. Some of the more specialized formats with smaller audiences can go as low as fifty dollars per commercial, while larger stations like Howard Stern may cost hundreds of dollars per broadcast because the reach of a station like this is much greater.
Satellite radio offers small and medium-sized businesses that don’t have a large budget the opportunity to reach a national audience.
This is something new, because the price point of reaching a national audience on national television or a syndicated radio program can be prohibitively expensive for most small and medium-sized businesses. With a starting budget of around 5k, almost any company can broadcast its message to the nation through satellite radio ads. The message can also be targeted to a very specific group of people depending on the programs on which the radio advertisement is broadcast. Programming targets range from pet lovers to cigar aficionados to new moms and everything in between.
What was once a work of science fiction is now a vehicle that puts yet another tool in a small business’ arsenal when they want to deliver an effective message to the masses on a budget.